Velorbis unveils Dannebrog, the new red and white classic bicycle beauty for ladies
Copenhagen, September 2008 - Velorbis, the creator of iconic designer classic bicycles, is pleased to announce the launch of Dannebrog (pronounced ”Dan-eh-broh”), its beautiful new red upright bike for ladies that reflects the history and heritage of Denmark.
The kingdom of Denmark has a big heart and an equally large appreciation of cycling and the easy, relaxed culture that goes with it. Copenhagen is arguably the world’s premier bike capital. The Dannebrog classic ladies bicycle pays homage to its namesake; the legendary national flag of Denmark and its monarchy. It is the oldest state flag in the world still in use, dating back to the 13th century. Myth has it that during the Battle of Valdemar (Volmerslaget in Danish), which took place near Lyndanisse (now Tallinn) in Estonia on 15th June 1219, the flag fell from the sky during a critical stage in the battle, resulting in Danish victory. The Dannebrog therefore remains a symbol of good luck and prosperity.
Velorbis has taken inspiration from this royal Danish icon and has created a fitting tribute in a bicycle that has true prestige. The Dannebrog flag is red with a white Scandinavian cross that extends to the edges of the flag. This is reflected in the colour scheme of the bicycle, from the stunning, fire-engine red of the frame through to the creamy blonde tyres. This is a traffic-stopping bicycle.
The elegant, feminine shape of the light-weight steel lugged frame, has been taken from the timeless and ever-popular Victoria Classic ladies model. As with all Velorbis bicycles, the Dannebrog classic bicycle is as beautiful to ride as it is to look at. Dannebrog is an upright traditional style bicycle in shape and its heart, soul and charisma are unmistakably Danish.
Ride like royalty. Enjoy a piece of cycling tradition. Be a lady in red.
"It’s important for people to have heritage and to be able to remember history and enjoy traditions, and weave it into their everyday lives”, noted Ken Boediker, Founding Partner of Velorbis. "Just like many have purchased sand from the Sahara, turf from the World Cup final football pitch, bricks from the Berlin Wall; now our customers can buy a piece of Copenhagen/Danish cycling culture. We’re proud to have made the Dannebrog bicycle.She’s fun, cheerful and unforgettable. Of course, this upright bike comes complete with all of the Velorbis standards - the best in design plus the highest quality components and accessories from the bicycle world’s most revered brands.”
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...
Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.
Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.
Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.
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