Velorbis redefines the e-bike concept with innovative solution
Copenhagen, March 2010. Velorbis, the creator of iconic and classic designer bicycles, announced today that it has redefined the current e-bike market by introducing the industry’s first ‘normal’ classic style bicycles with electric motors - Elechic.
Velorbis believes that electric bicycles do not have to be bulky in form or unsympathetic to the classic principles of design ergonomics and aesthetics. It posed the all-important question which became its aim to solve: “Who says an electric bike cannot be sophisticated, stylish, streamlined and practical?” Velorbis has successfully answered this question by meeting its set criteria: beautifully designed bicycles with full e-bike functionality, with the motor and battery integrated in a safe and subtle way.
Instead of creating a completely new set of e-bikes, Velorbis has added an advanced electric driving system specially equipped with the latest technology and features, to its current range of designer bicycles. This innovative, unique and compact solution enables all of its renowned premium bicycle models to immediately be transformed into electric bike versions.
The easy to operate electric system includes a powerful Lithium-Ion battery pack housed in a stylish casing, and brushless motor for the front wheel, with an integrated controller to ensure optimal efficiency. A display monitor with customised software is included and for additional reliable security, a unique iButton key unlocks the electric system. The display monitor has two led bars indicating battery condition and motor support, as well as a removable multi-function bike computer and fully adjustable motor support fixed near the left handgrip.
The Velorbis electric bike range is named Elechic; derived from merging the words ‘Electric’, as in motor, and ‘Chic’, as in smart, timeless style. It was chosen because it perfectly epitomises the true values of Velorbis by combining first class design, practicality and performance. It comprises the following ladies and gents models: Victoria Classic-Elechic, Dannebrog-Elechic, Scrap Deluxe-Elechic, Churchill Classic-Elechic and Churchill Balloon-Elechic. The Velorbis Mobii tricycle is currently available in both manual and electric versions. When purchasing, customers simply select the Elechic version of their favourite premium bicycle model to enjoy outstanding electric bike functionality.
The benefits of Velorbis’ stunning Elechic e-bike range are three-fold. Firstly, the pedal assisted electric motor system brings added convenience and opens cycling up to a wider audience; to those who may view cycling as a physical struggle, those who have steep hills to navigate, and those who simply need an extra energy boost on their journey.
Secondly, as with all bicycles, the green benefits are clear. Cycling 5 km (3 miles) to work instead of driving can save the environment 300 kg of CO2 emissions a year. Thirdly; customers seeking an electric bicycle can now enjoy a piece of chic Copenhagen cycling culture and an exquisitely designed bicycle with all of the superior craftsmanship, luxury and attention to detail synonymous with Velorbis.
Further technical information can be found on the Velorbis Elechic product page.
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...
Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.
Velorbis has opened an exclusive concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future. Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, Europe, North America, New Zealand and Australia.
Contact: Sophia Lorraine