Velorbis launches new competitive pricing strategy and 2010 models in the UK

Copenhagen, November 2009Velorbis, the creator of iconic and classic designer bicycles, has announced its exciting new distribution strategy in the UK to further enhance its flexibility and competitive edge in the market, offer significantly reduced prices across its range of bicycles and give consumers increased choice.

To cater directly for its UK customers, Velorbis has launched a new streamlined UK website – www.velorbis.co.uk – with dedicated web store where customers can conveniently order online and enjoy free delivery anywhere in the UK. Alongside this strategy Velorbis will continue to offer its range of luxury products to independent bicycle dealers in the UK.

Velorbis has also unveiled its fabulously diverse new additions to its range of classic-contemporary bicycles for the 2009/2010 season.

The
Velorbis Leikier limited edition, custom built gents bike is a unique design statement, resulting from the shared vision and collaboration between Velorbis and the renowned Danish designer and blacksmith, Lars Leikier.   Inspired by retro 1950’s motorcycles, this connoisseur bicycle comes complete with a one-of-a-kind patented reinforced steel frame hand-made in Denmark, special edition chopper style forks, luxury Velorbis components and signature cream balloon tyres.

The Velorbis Mobii tricycle provides an eco-friendly, no pollution solution and fun transportation option for families and businesses. Velorbis Mobii is a dynamic, multi-functional trike that is versatile and ultra-user friendly. Customisable and available in manual and e-trike versions, families can take advantage of Velorbis Mobii and travel together safely and securely, and both small businesses and nationwide distributors can use Velorbis Mobii as a funky, efficient cargo bike for delivery services.

Velorbis Student and Studine ladies and gents bicycles, available in Classic and Balloon tyre options, are simplified versions of Velorbis’ popular top models. The purpose of introducing Velorbis Student and Studine was to offer a lower entry price point for cost-conscious customers with the same high quality synonymous with Velorbis. Velorbis Student Classic and Studine Classic are inspired by the timeless Churchill Classic, Victoria Classic and Dannebrog bicycles. Velorbis Student Balloon and Studine Balloon are inspired by the effortlessly funky Scrap Deluxe bicycle model. All new Velorbis Student and Studine bicycle models have powder coated rims to match the frame colour, to give added edge and distinction.

Velorbis is the offspring of Danish design and a world renowned cycling culture that has been enjoyed in Copenhagen for around 100 years. Velorbis is driven by its devotion to ensuring that its customers have the best choice of bicycles on the market; bicycles of geometrical and ergonomic perfection that deliver a wonderful cycling experience.  More exciting product development news will be announced soon.

ENDS

Velorbis Leikier limited edition gents bicycle
Velorbis Mobii fun transport cargo bike

Velorbis Student classic gents bicycle
Velorbis Studine Classic ladies bicycle
Velorbis Student Balloon retro gents bicycle


Velorbis Studine Balloon retro ladies bicycle


Velorbis lion crest logoAbout Velorbis

“When design matters”

Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...

Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.

Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.

Velorbis are currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Austria, Belgium, Romania, Poland, Spain, the US and Australia.

For further information, please e-mail sales@velorbis.com
View and download images here.
Velorbis also has a Danish web store.