Velorbis announces new US dealer, Copenhagen Cyclery
Copenhagen, November 2009 – Velorbis, the creator of iconic and classic designer bicycles, has extended its distribution across the Atlantic with its new US dealer, Copenhagen Cyclery, centrally located in Chicago, one of the United States’ most progressive urban bicycle centres.
The name, Copenhagen Cyclery, is inspired by the pioneering and world-renowned Copenhagen cycling culture, as well as the city’s reputation for and appreciation of great design. Therefore it is only fitting that Copenhagen Cyclery chose Velorbis – the offspring of Danish design and a 100-year-old cycling culture –as its flagship bicycle brand. The entire range of Velorbis classic bicycles, balloon bikes, retro transport bikes and fun cargo trikes can now be bought online via Copenhagen Cyclery’s newly launched website www.copenhagenbike.com, at their Chicago store and soon in select shops nationwide.
By curating and making accessible the complete collection of Velorbis bicycles to the US market, Copenhagen Cyclery plans to reach existing and new bicycling audiences alike by bringing a fresh approach to the American cycling culture. Their vision is to see professionals in suits pedal next to fashionistas in heels pedal next to mums with their kids pedal next to a couple biking to the park.
Copenhagen Cyclery’s appreciation for these impeccably designed, individually handcrafted bicycles goes hand-in-hand with the Velorbis philosophy of spreading the Copenhagen cycling culture to vibrant cosmopolitan cities worldwide, including to American audiences intrigued by and eager to bring the European bicycle culture to their cities. Commuting has been a well known phenomenon in Denmark and Holland for many years. This trend, starting to spread to the US, is predicted to be the next big consumer movement in commuting.
A focus on healthy living and carbon conscious attitudes has increased the desire for travelling by two wheels. Cycling is no longer limited to sport only; it’s now a lifestyle choice and a personal statement. Major cities throughout the world have taken notice of this shift and are now starting to plan bicycle infrastructures into their transportation facilities.
As a result of this cycling movement from sport to transport, the popularity of the Velorbis style of fully equipped upright, classic-style bicycles has increased, positioning this type of bicycle to replace mainstream mountain bikes for stylish urban commuters. Velorbis bicycles are perfectly suited for busy, contemporary living, fusing functionality with style and luxury, offering an ergonomic ‘sit-up-and-beg’ structure that ensures a comfortable, natural cycling posture as much as they are certain to be eye-catchingly beautiful. Equipped with storage space for briefcases and handbags, and mud guards and chain guards to protect clothing against bad weather, Velorbis bicycles offer a practical and appealing experience, unlike the mountain bike experience – cycling in full gear while hunched over the handle bars with bags strapped to the cyclist’s back.
Velorbis is driven by its devotion to ensuring that its customers worldwide can enjoy the best choice of classic bicycles on the market; bicycles of geometrical and ergonomic perfection that deliver a wonderful cycling experience. Velorbis is thrilled that Chicago’s Copenhagen Cyclery is bringing these exceptional bicycles to the US market.
“When design matters”
Velorbis was born from the hunt for a top quality sit-up-and-beg Dutch style bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so decided to design their own. The rest is history...
Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach.
Velorbis has opened an exclusive new concept store in Copenhagen, Denmark to cater for their growing popularity in the Scandinavian market. They also plan to extend their network of concept stores in other major European cities in the near future.
Velorbis is currently expanding their worldwide retailer base and are focusing on primary markets such as Scandinavia, the Republic of Ireland, Germany, Norway, Spain, Austria, Poland, Belgium, Romania, the US and Australia.
Contact: Sophia Lorraine
Telephone: +45 22 20 14 15
View and download images here.
About Copenhagen Cyclery
The seeds of Copenhagen Cyclery took root during research for a bicycle urbanism design competition entered by one of the owner's architecture firm. Inquiries quickly led to the City of Copenhagen, a place that sits rather comfortably at the top of European bicycle utopias. Here one witnesses a natural, effortless and stylish integration of the bicycle into everyday life. These bicycles were less "equipment for sport" and more accessories for living.
Copenhagen Cyclery brings these elegant, timeless ladies and men's bicycles to the American market. As the name suggests, the collection was launched with Denmark's premier brand—Velorbis—the perfect fusion of Danish design and German engineering. Each traffic-stopping Velorbis bicycle is individually handcrafted in Germany with the highest quality parts ensuring that neither luxury nor excellence is sacrificed. Copenhagen Cyclery is the exclusive Chicago dealer of these exceptional bicycles.
Centrally located in Chicago's eclectically vibrant Wicker Park/Bucktown neighbourhood, Copenhagen Cyclery is dedicated to enlivening the American cycling scene by offering exclusive lines of beautifully designed and expertly crafted European bicycles and accessories. Each city bicycle, cargo bike and accessory represents the best in class in both craftsmanship and luxury details previously unavailable Stateside.
Contact: Shawna Hanson
Location: 1375 N. Milwaukee Ave., Chicago, IL 60622