Velorbis’s iconic ‘lady in red’; the Dannebrog classic bicycle, was unveiled in London during a recent stage of the Dreams on Wheels tour – the unique exhibition that focuses on the bicycle as an important cultural icon.
The Dannebrog classic ladies bicycle joins the other members of the Velorbis bicycle family: Victoria Classic ladies and Churchill Classic gents models, Churchill Balloon gents and Scrap Deluxe gents; who have been on tour around the world as part of the Dreams on Wheels exhibition since January 2009. Previous stops have been other great global cities such as Edinburgh, Riga, Moscow, Tokyo and Sydney.
Dreams on Wheels comprises a moving installation that promotes Danish cycling culture as a viable public transportation alternative. The concept is that by drawing on, learning from and applying the Danish cycling model, urban cities around the world can adopt a more cycle-friendly approach, infrastructure and lifestyle.
It’s an important message; one that Velorbis fully endorses.
In London from the beginning of September until the start of October, the exhibition will then move on to destinations in Europe and the US. It is planned that Dreams on Wheels will visit Copenhagen in early December as a fitting prelude to the historic COP15 meeting; the UN Climate Change Conference in Copenhagen from 7th -18th December 2009.
Velorbis Dannebrog ladies classic bicycle at London City Hall, England.
Boris Johnson, Major of London and the Danish Ambassador at Dreams on Wheels in London.
Velorbis Scrap Deluxe gents bicycle on display at The Royal Botanic Garden in Edinburgh, Scotland.
A selection of the Velorbis family of classic bicycle icons in Sydney, Australia.
Some wise words from Albert Einstein...
And some wise words from Boris Johnson, Major of London about Copenhagen cycling culture, as included in this interesting article by cool street style blog, Copenhagenize.