According to Bike Biz’s 2009 industry salary survey, women are still drastically underrepresented in the trade, with females representing as little as 5% of the UK’s bicycle business.

”Companies such as Velorbis are working hard to attract female consumers to cycling. But maybe the bike business needs to also work harder at tempting women to join the industry,” said Bike Biz. 

We definitely agree with Bike Biz.  

Velorbis has always strived to highlight the practicality and lifestyle benefits of cycling equally to both our male and female customers - and inject some glamour into the industry - through our imagery and our carefully designed range of classic bicycle icons that suit all lifestyle needs and personal styles. 

Gents' style icon, the Velorbis Short John retro bike is featured in the Japan issue of men's style bible GQ.

90210 star AnnaLynne McCord gave a Velorbis Victoria Classic bike a test ride when she visited the Kari Feinstein Emmy Style Lounge, held at an exclusive private residence overlooking Los Angeles.

The Style Lounge was the prelude to the 2008 Emmy Awards and was covered by InStyle Magazine.

In the Newsweek article - "Cycling While Styling" - Erin Prah makes the link between fashion and bicycles and talks about how chic, retro styled statement cycles combine utility with luxurious good looks.

We're pleased to say that our funky and unique Scrap Deluxe ladies and Scrap Deluxe gents designer bikes got the seal of approval from Erin's expert eye.

"Leading the pack in true vintage style is the Velorbis Scrap Deluxe. This silver attention-getter comes with blond balloon tires. Its mustache-shaped handlebars and luxury leather grips and saddle are designed for utmost comfort and posture alignment."

Read the Newsweek article in full.

Velorbis's Victoria Classic ladies bicycle and Churchill Classic gents bike were featured in The Times article - "Sit up and take notice" - in which journalist Andrew Martin applauds the return of a classic bicycle shape in his prelude to the 2007 London Cycle Show. 

"A company called Velorbis will be exhibiting the latest in its range of 'elegant, classic bicycles at the show. The firm is Danish (the sit-up-and-beg has always been popular in Northern Europe), but its models have Anglophile names, and are described in fogeyish, fascinatingly non-PC language:  'Victoria, the ladies model, takes its curvilinear shape from the subtle, smooth lines of the female form.' While 'Churchill, our classic gents model, reflects the sturdy, muscular contours of the male physique.'"

Read The Times article in full.