Velorbis was proud to be included as part of the Dublin Cycle Chic Fashion Show with our friends from Copenhagen Cycle Chic at Dublin City Hall in June this year.  A selection of Velorbis bicycles were on hand to represent the Danish cycling culture elements along with other noted brands.

Chic cycling culture inspired by Copenhagen is really becoming popular with discerning Irish trend setters, who are embracing the revolutionary concept of blending high fashion with bicycles. Velorbis previously took part in the Cork Cycle Chic fashion show last year in November 2009. View the video.

Velorbis Dannebrog ladies bicycle at Dublin Cycle Chic Fashion Show 2010.
*Photo courtesy of Copenhagen Cycle Chic.

Velorbis recently took part at the Cycle Chic Fashion Show at Cork City Hall, Ireland; the event where cycling, fashion and design were entwined as one concept.

The Cycle Chic Fashion Show, held annually during Design Week in Ireland, effectively showcased cycling culture and highlighted just how practical, green and affordable cycling is as a green transportation option. It reflected the spirit and street style from the cycling capitals of the world such as Copenhagen where cycling is an integrated part of everyday life and an essential accessory for contemporary, healthy living.  

On display was a selection of Velorbis bicycle treats: our fire-engine red Dannebrog classic ladies bike, funky Scrap Deluxe ladies bicycle and our urban retro Churchill Balloon gents bike with brown Fat Frank tyres.

The influence and popularity of chilled-out cycle culture, carbon conscious travel and urban commuting is growing amongst the environmentally aware, fashion-forward people of Ireland. Velorbis is catering for this demand by linking up with Thinkbike, the new Velorbis dealer in Dublin, Ireland. 

Thanks to the Cycle Chic Fashion Show for a great event. Welcome on board Thinkbike!

Below are some photos from the event...

On a sunny Sunday 20th September Velorbis joined the Cyclechic Convoy at the London Skyride event.

Organised by the Major of London, the aim of Skyride was to promote urban cycling in a fun and enjoyable way with shared community spirit whilst also illustrating how cycling is a convenient and realistic green transport option.

The Velorbis Dannebrog red classic bicycle beauty and the Churchill Balloon street style gents bicycle; full of old school funkiness, joined the Cyclechic Convoy outside St. Paul’s Cathedral before heading off for a leisurely and picturesque tour of London with over 6,500 like-minded companions – not to mention the occasional pit-stops for the odd alcoholic beverage refreshment.

Cyclechic London and London Skyride have individual rider accounts of the day in which they share their experiences and memories of the event.
 
Style, relaxation, exercise, fantastic scenery, great conversation and camaraderie – that’s how cycling should be.

Velorbis Victoria Classic and Dannebrog ladies bicycles took part in Frocks Day Out event in Auckland, New Zealand on 12th September, as reported in the Auckland City Harbour News . The unique bicycle race was held to raise awareness about climate change and green transportation alternatives, whilst promoting fabulous personal style, safety elements and enjoyment on two wheels.

Pippa Coom from Frocks on Bikes, the organiser of Frocks Day Out said: "It’s trying to encourage women to get out on bikes and feel glamorous about it. Riding a bike is going to be a big part of reducing our carbon footprint." Pippa cycled in style on her Velorbis Victoria Classic bicycle.

Velorbis was pleased to be part of this event and help promote the benefits of cycling for a healthier world.

Velorbis’s iconic ‘lady in red’; the Dannebrog classic bicycle, was unveiled in London during a recent stage of the Dreams on Wheels tour – the unique exhibition that focuses on the bicycle as an important cultural icon.

The Dannebrog classic ladies bicycle joins the other members of the Velorbis bicycle family:  Victoria Classic ladies and Churchill Classic gents models, Churchill Balloon gents and Scrap Deluxe gents; who have been on tour around the world as part of the Dreams on Wheels exhibition since January 2009. Previous stops have been other great global cities such as Edinburgh, Riga, Moscow, Tokyo and Sydney.

Dreams on Wheels comprises a moving installation that promotes Danish cycling culture as a viable public transportation alternative. The concept is that by drawing on, learning from and applying the Danish cycling model, urban cities around the world can adopt a more cycle-friendly approach, infrastructure and lifestyle.
 
It’s an important message; one that Velorbis fully endorses. 

In London from the beginning of September until the start of October, the exhibition will then move on to destinations in Europe and the US.  It is planned that Dreams on Wheels will visit Copenhagen in early December as a fitting prelude to the historic COP15 meeting; the UN Climate Change Conference in Copenhagen from 7th -18th December 2009.

Velorbis Dannebrog ladies classic bicycle at London City Hall, England.

 

 Boris Johnson, Major of London and the Danish Ambassador at Dreams on Wheels in London.



Velorbis Scrap Deluxe gents bicycle on display at The Royal Botanic Garden in Edinburgh, Scotland.


A selection of the Velorbis family of classic bicycle icons in Sydney, Australia.


Some wise words from Albert Einstein...


And some wise words from Boris Johnson, Major of London about Copenhagen cycling culture, as included in this interesting article by cool street style blog, Copenhagenize.